Parasitic Rebranding – David Blumenstein

No doubt you’ve seen the great new marketing tactic known as PARASITIC REBRANDING in action recently!

This is where a consumer product is temporarily rebadged using the name of a much more popular object or concept, hoping that you will associate its wonderful qualities with the product. For example:

coke_friends — Coca-Cola hope that you will drink their garbage-water if they name it after your friends and family.

vegemite-australia — Because you love Australia so much, you will eat this ass-paste.

THE ENTERPRISORS, an exciting para-media cross-digital platform agency, is pleased to present upcoming examples of “parasitic rebranding” we’re providing to some of your favourite major brands. Look for them on shelves soon!

rebranding0001 — These biscuits are delicious, but even more enticing when they're named after Australia's favourite pastime!

rebranding0002 — Like cheese? Like stealing cars? Now you like both.

rebranding0003 — Studies show that many Australians enjoy eating things that aren't slop.

rebranding0004 — We believe up to 78% of mainstream Australians are looking for a more political toothpaste.

rebranding0005 — Australian men love their mums.

Happy Australia Day! Feel free to webscuss this blog article on your digipostal cyberforum.

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