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No doubt you've seen the great new marketing tactic known as PARASITIC REBRANDING in action recently! This is where a consumer product is temporarily rebadged using the name of a much more popular object or concept, hoping that you will associate its wonderful qualities with the product. For
Events
What's transmedia storytelling? It's what we used to call "multiplatform", or "cross media". Essentially, I think it just means "stories told across more than one platform". Like a TV show that does little online videos that fill in a bit
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Five very helpful people who helped me and The Precinct out by filling in our Cop Action Survey will now be receiving an original Precinct drawing by me. I won't announce who they are, but I now have to draw Precinct characters: * in a shower scene, with rude
Games
While we've been working on our cross-platform strategy for The Precinct, I've been directed to some fantastic online games from which we're taking inspiration. Here they are: http://windosill.com/ Windosill is incredible. You must play it, and you must pay $3 for
Animation
Here's the current version of my Farnsy-themed animatic! [kml_flashembed movie="http://www.nakedfella.com/animation/theprecinct/0bPlayingtoWin.swf" width="512" height="288" allowfullscreen="true" /] -=0.0.0=- I (and our growing team) just spent a few weeks working
Animation
Going along to these MEGA sessions and listening to the smart people talk about interesting things reminds me of two other slightly similar gatherings. One I've actually been to, and one I've just seen bits of on the web. The one I've seen bits
Animation
Woody The Producer and I have been accepted into the MEGA program. This is how they (eloquently) describe themselves: MEGA is an Entrepreneurship Masterclass series which takes participants from the mobile, digital content and ICT industries through an industry-driven development program to build their creative, technical and business skills
Animation
This week is a big week: it's ANTI-PROCRASTO WEEK. My workload lightens up a bit this week so I'm setting myself some tasks to take care of, the stuff that gets pushed back when I'm being paid to draw talking penises or animate
Nu? Media
Lately I've been hearing two concepts that disturb me. They're related. One is that artists in the very exciting 21st century need to "engage"* with their audiences using various Web 2.0 methodologies and mass marketing principles. It's not enough to make
Animation
The title references my interior monologue when I consider what I should post about. I've been putting off talking much about the show because there's always lots of small developments happening but rarely anything real big and awesome to talk about. You can imagine it'
Animation
Like I said a couple posts ago, we're working on a "cross-platform strategy" for The Precinct. We've gotten a little grant from Film Victoria which is paying for us to meet with my friends at Eskimo Productions, throw around some ideas (i.e.
Animation
The current Precinct news is that we're going to be sitting down to create a "cross-platform strategy" for the series -- a report on how we'd integrate "new media" elements into the show (a tie-in website? games? stuff you can interact