No doubt you’ve seen the great new marketing tactic known as PARASITIC REBRANDING in action recently! This is where a consumer product is temporarily rebadged using the name of a much more popular object or concept, hoping that you will associate its wonderful qualities with the product. For example: THE ENTERPRISORS, an exciting para-media cross-digital…
Tag: Nu? Media
Transmedia Vic Conference Day
What’s transmedia storytelling? It’s what we used to call “multiplatform”, or “cross media”. Essentially, I think it just means “stories told across more than one platform”. Like a TV show that does little online videos that fill in a bit of backstory. Or those nifty games I’ve talked about before that were staged online and…
Precinct Cop Action Survey winners!
Five very helpful people who helped me and The Precinct out by filling in our Cop Action Survey will now be receiving an original Precinct drawing by me. I won’t announce who they are, but I now have to draw Precinct characters: in a shower scene, with rude bits obscured by “PG steam” “in space”…
Amazing games
While we’ve been working on our cross-platform strategy for The Precinct, I’ve been directed to some fantastic online games from which we’re taking inspiration. Here they are: http://windosill.com/ Windosill is incredible. You must play it, and you must pay $3 for the full version. It has so much style and personality. It’s as close to…
Proof things are moving along
Here’s the current version of my Farnsy-themed animatic! [kml_flashembed movie=”http://www.nakedfella.com/animation/theprecinct/0bPlayingtoWin.swf” width=”512″ height=”288″ allowfullscreen=”true” /] –=0.0.0=– I (and our growing team) just spent a few weeks working on an application to Film Victoria‘s Digital Media Prototyping fund. It’s 80 pages long. You could injure someone with it if you swung it at their head. I would…
Rooms full of people with big brains
Going along to these MEGA sessions and listening to the smart people talk about interesting things reminds me of two other slightly similar gatherings. One I’ve actually been to, and one I’ve just seen bits of on the web. The one I’ve seen bits of on the web is called TED. Rebecca Clements put me…