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Caravan of Comics

Sarah and I are going on an amazing trip with a crew of cartoonists! We’re touring round north-eastern USA and popping into Toronto, too. Store events, festivals, some comics jamming. It’s gonna be GREAT. Hopefully we’ll make some new friends, meet up with a couple old ones and just blow minds generally. I don’t doubt …

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Parasitic Rebranding

No doubt you’ve seen the great new marketing tactic known as PARASITIC REBRANDING in action recently! This is where a consumer product is temporarily rebadged using the name of a much more popular object or concept, hoping that you will associate its wonderful qualities with the product. For example: THE ENTERPRISORS, an exciting para-media cross-digital …

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