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# Parasitic Rebranding
- URL: https://nakedfella.com/parasitic-rebranding/
- Published: 2012-01-25T23:34:20.000Z
- Updated: 2026-10-15T23:59:00.000Z
- Author: David Blumenstein
- Tags: Uncategorized, Corporate bullshit, Enterprisors, Nu? Media, #Migrated-1792107978996, #wp, #wp-post, #Import 2026-10-16 10:46

No doubt you've seen the great new marketing tactic known as PARASITIC REBRANDING in action recently!

This is where a consumer product is temporarily rebadged using the name of a much more popular object or concept, hoping that you will associate its wonderful qualities with the product. For example:

![](https://cdn.synaps.media/nakedfella/content/images/2026/10/coke_friends.jpg "coke_friends")

![](https://cdn.synaps.media/nakedfella/content/images/2026/10/vegemite-australia.jpg "vegemite-australia")

THE ENTERPRISORS, an exciting para-media cross-digital platform agency, is pleased to present upcoming examples of "parasitic rebranding" we're providing to some of your favourite major brands. Look for them on shelves soon!

![](https://cdn.synaps.media/nakedfella/content/images/2026/10/rebranding0001.png "rebranding0001")

![](https://cdn.synaps.media/nakedfella/content/images/2026/10/rebranding0002.png "rebranding0002")

![](https://cdn.synaps.media/nakedfella/content/images/2026/10/rebranding0003.png "rebranding0003")

![](https://cdn.synaps.media/nakedfella/content/images/2026/10/rebranding0004.png "rebranding0004")

![](https://cdn.synaps.media/nakedfella/content/images/2026/10/rebranding0005.png "rebranding0005")

Happy Australia Day! Feel free to webscuss this blog article on your digipostal cyberforum.