Parasitic Rebranding
No doubt you’ve seen the great new marketing tactic known as PARASITIC REBRANDING in action recently!
This is where a consumer product is temporarily rebadged using the name of a much more popular object or concept, hoping that you will associate its wonderful qualities with the product. For example:
THE ENTERPRISORS, an exciting para-media cross-digital platform agency, [...]
It’s a popularity contest
Seeking a valid quantifier by which to judge your personal and artistic progress and likelihood of finding a method by which to support yourself in the arts?
Stupid internet contests may not be it!
I’m conditioned for minimisation and self-deprecation. I don’t like talking big about my work. I’m very uncomfortable with the idea of broadcasting invitations, [...]
Can you guess who these people are?
It’s another impromptu idiot project of mine!
A Message From A Queen Fan
As a big Queen fan, I was disappointed by their exciting new venture into social media marketing — a contest where they ask their fans to make them a music video. Here’s my entry/response.
Bret Braddock’s Awkward Launch
About a month ago, we held an event called Bret Braddock’s Awkward Workplace Function as part of the Melbourne Fringe Festival.
In case you don’t know, I do a (mostly) weekly comic strip over at Docklands Entertainment about Bret Braddock, a fictional entrepreneur who wishes to make quality children’s TV programming, and has absolutely no idea [...]
GetUp’s visual communication problem
GetUp! is a grassroots political organisation which claims not to support any particular political party. They’re going to be handing these cards out at polling places on Saturday.
I’m a member and I like what they do but I have a problem with the cards from a “visual communication” perspective. [...]
Tweeted on 2010-03-16
Checked out @momomelb. Marketer for Defence Dept explained that they use “cool” free games to sucker 18-25s into enlistment. “cool”. #
The Tote’s closure
Melbourne’s well-known rock pub The Tote Hotel closed on Monday due to financial pressures partially caused by the Victorian government’s new liquor licensing system. See here, or Google News “tote”.
I looked at the study which brought about the new system and it made me mad. So I wrote letters to some politicians about it. This [...]
