Tweeted on 2012-02-04
- It's PHATSVILLE day at Squishface! Come by the studio, we'll be working on our submissions to Phatsville Comix, Brisbane's greatest export #
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No doubt you’ve seen the great new marketing tactic known as PARASITIC REBRANDING in action recently!
This is where a consumer product is temporarily rebadged using the name of a much more popular object or concept, hoping that you will associate its wonderful qualities with the product. For example:

Coca-Cola hope that you will drink their garbage-water if they name it after your friends and family.
THE ENTERPRISORS, an exciting para-media cross-digital platform agency, is pleased to present upcoming examples of “parasitic rebranding” we’re providing to some of your favourite major brands. Look for them on shelves soon!

These biscuits are delicious, but even more enticing when they’re named after Australia’s favourite pastime!
Happy Australia Day! Feel free to webscuss this blog article on your digipostal cyberforum.