No doubt you’ve seen the great new marketing tactic known as PARASITIC REBRANDING in action recently!
This is where a consumer product is temporarily rebadged using the name of a much more popular object or concept, hoping that you will associate its wonderful qualities with the product. For example:
THE ENTERPRISORS, an exciting para-media cross-digital platform agency, is pleased to present upcoming examples of “parasitic rebranding” we’re providing to some of your favourite major brands. Look for them on shelves soon!
Happy Australia Day! Feel free to webscuss this blog article on your digipostal cyberforum.